Recipe Contest Campaign
To hype up UFC Refresh 100% Coconut Water and create consumer engagement with our facebook, we have initiated “Recipe Contest Campaign” in Oman. We have held the cooking event at LuLu Hypermarket and let’s the consumers shared their new recipe ideas using UFC Refresh. The winners who created the best 10 recipes in three different categories (Main Courses, Beverages and Desserts) will get gift certificates and UFC Refresh hampers, and all recipes will be printed in UFC recipes booklets. Every purchase of UFC Refresh will also get the cookbook as a premium gift to create their own menus at home.