Fueling Every Finish Line with UFC Refresh

UFC Refresh was proud to be part of this year’s Sun Run, welcoming 57,519 participants. The second largest turnout in the event’s 42-year history. The atmosphere across both expo and race day was vibrant, energetic, and highly engaging.

2-Day Expo Activation

We sampled over 5,000 cups of UFC Refresh coconut water, drawing strong interest from attendees. Consumers were curious, engaged, and highly receptive to the product—reinforcing our positioning as a natural hydration choice.

Race Day at BC Place

During the 5-hour post-run celebration, UFC Refresh hosted a Lucky Wheel activity, giving away over 3,800 prizes. The activation created continuous excitement and strong crowd interaction, keeping energy levels high throughout the event.

This event successfully strengthened UFC Refresh’s role as a hydration partner for active lifestyles, driving both product trial and meaningful brand engagement at scale.