COCO Mascot

Lam Soon Singapore adopted a mascot as for the UFC Refresh coconut water for creatives and collaterals in April 2017. This is to help the brand stand out from a sea of brands which typically focus on lifestyle images and product shots. The mascot is also more memorable and more appealing to millennials. Media exposed on varieties of activities during the year 2017 on both Above-The-Line, Below-The-Line and Out-of-Home media in Century Square, Hougang Mall, Tiong Bahru Plaza, Tampines Mall and Liang Court with added emphasis to maintain and grow the status as No.1 Coconut Water brand in Singapore.