YOLO Run in Bangkok
UFC Refresh Coconut Water joined the international run “YOLO Run” on Sep 10, 2017 at Suan Luang Ror 9 (Rama IX Park). With 3,000 runners participated in running 5 KM and 10 KM. The YOLO Run is a fun and performance run event originated in Singapore. The concept of the YOLO Run is for participants to encourage to free themselves, followed by participating in a mass yoga session at the end of the run. This run event is in line with our brand strategy to focus on healthy living , to express yourself, and to promote the nutritional benefits of coconut water in sport activities to consumers. We received positive feedback from the runners.