UFC participated in THAIFEX-World of Food Asia 2017 held from 31 May-4 Jun 2017. The 5-day event saw a total of 150,000 participants (36% increase from 2016). Top international visitors were from China, Malaysia, Singapore, Japan, and South Korea.

This year we focused on UFC Refresh, the 100% Thai coconut water and 3 variants. iTQi Superior Taste award and the origin of Thai coconut water were featured in the booth design. We also introduced new pack size 1 Liter for UFC Refresh coconut water with watermelon, UFC Velvet almond milk and to promote home delivery service in Thailand at the event. We received positive feedbacks on UFC Refresh coconut water and new NPD from international buyers from export markets. The majority of UFC visitors were importers from Fareast 31%, EU 20%, ASEAN 18%, and America 15%.